Using Facebook as a Marketing Tool for your business

I found this article in the November 2010 issue of the Website Magazine really informative, with some great tips on how to effectively manage your business's online image using Facebook.....Read article HERE

If you would like more information about updating your business page or creating a business page on Facebook, Click HERE

Email Branding

In pre-Internet days, official company letterheads and documents were vital tools of communications, external and internal and were considered a specific yet practical form of company marketing, which worked while you worked. No matter what the correspondence was, letter, memo or invoice, it was typed on branded paper, placed in a branded envelope, and often sent with a business card slipped in for good measure. Protecting the integrity of your corporate image was effortless as it was all pre-printed.  Using plain white paper for any form of communicating was completely unheard of.

Fast forward to today when 87% of a company's communications takes place through email

Companies are still spending thousands of dollars on their branding, but they are not routinely enforcing the branding of electronic correspondence, leaving it to chance that any branding is occurring at all, not to mention uncompromised use of the company image. This is the equivalent of doing the unthinkable - sending out correspondence on plain white paper?! This means that only 13% of all communications will convey your company image and message.

How many missed opportunities have you had toady to showcase your business in a subtle non-intrusive manner AND slip in a special message if you wanted to – without being accused of spamming.

Our system is guaranteed NOT to land in junk mail and will display without any effort on the part of the recipient – no time wasted choosing to download the image – your branding and sender details will appear in the email as a default.

Do you want to maximise on every email you and your staff send out??

Do you want to...

·         Increase sales & generate leads

·         Increase brand awareness

·         Reduce marketing/advertising costs

·         Gain a competitive advantage

·         Reach your target market accurately and cost effectively

·         Increase and “channel” traffic to your website

·         Launch new products and services

·         Promote special offers and discounts

·         Identify and track potential customers

Read more about the benefits of Email Branding Click HERE

Benefits of adding a blog to your website

As well as setting yourself up as a valuable source of information, adding a blog to your website offers many advantages and benefits....

Provides Easy Access To Company News

The ability to inform your customers of any changes, new products, latest offers and much more. This, in turn, can lead to direct sales. People love to frequent blogs and pass their time reading the same ones on a regular basis. Captivate your audience with compelling content and you'll receive a growing list of market leads.

Search Engine Friendly

Search engine optimization is a particularly beneficial form of online marketing. It can be used to gain search engine traffic for given keywords or search terms. Your blog offers the opportunity to promote your Web site for hundreds or even thousands of different keywords. Search engines particularly like promoting blogs because they offer a large amount of content that is updated and added to on a regular basis.

Appear Accessible

It doesn't matter whether you are not, but you and your company will appear to be more accessible especially if you allow freedom for all your visitors to post comments. Accessibility is often a stumbling block for many potential customers that still prefer to deal with companies offline. A blog makes you more approachable and so alleviates this concern.

Appear Authoritative

The appearance of authority is also important to online businesses. Customers will be much more likely to use your service or purchase your goods if they see you as an authority on a particular subject. Give your views on the latest events in your industry, offer reviews of related items and comparisons of several items. Do anything, within reason, that makes you look like an authority on your topic area.

Brand Awareness

The more a customer hears the name of your company the greater the chance of remembering it. It takes, on average, around seven items of direct communication between you and your customers to make a sale. A blog with hundreds of posts gives you the opportunity to mention your company name and ensure that your readers think of you next time they're looking for a particular product or service.

Relationship Building

Another difficult aspect of building a relationship with your customers online is building a rapport with them. A blog enables you to speak more freely and in a more informal and personable style than your Web site does, and your readers will soon feel like they know you. The more they know, like and trust you the more likely they are to visit your main site, click your links and purchase your product.

Gain An Insight Into Your Customers

A business blog enables you to gain insight into your customers. It does this in several ways. Predominantly, by allowing your customers to leave comments on your posts, you get a sense of how they react to what you say.

For more information about how to add a blog to your site Click HERE