Tuesday, January 18, 2011

Email Branding

In pre-Internet days, official company letterheads and documents were vital tools of communications, external and internal and were considered a specific yet practical form of company marketing, which worked while you worked. No matter what the correspondence was, letter, memo or invoice, it was typed on branded paper, placed in a branded envelope, and often sent with a business card slipped in for good measure. Protecting the integrity of your corporate image was effortless as it was all pre-printed.  Using plain white paper for any form of communicating was completely unheard of.

Fast forward to today when 87% of a company's communications takes place through email
Companies are still spending thousands of dollars on their branding, but they are not routinely enforcing the branding of electronic correspondence, leaving it to chance that any branding is occurring at all, not to mention uncompromised use of the company image. This is the equivalent of doing the unthinkable - sending out correspondence on plain white paper?! This means that only 13% of all communications will convey your company image and message.

How many missed opportunities have you had toady to showcase your business in a subtle non-intrusive manner AND slip in a special message if you wanted to – without being accused of spamming.

Our system is guaranteed NOT to land in junk mail and will display without any effort on the part of the recipient – no time wasted choosing to download the image – your branding and sender details will appear in the email as a default.

Do you want to maximise on every email you and your staff send out??

Do you want to...

·         Increase sales & generate leads
·         Increase brand awareness
·         Reduce marketing/advertising costs
·         Gain a competitive advantage
·         Reach your target market accurately and cost effectively
·         Increase and “channel” traffic to your website
·         Launch new products and services
·         Promote special offers and discounts
·         Identify and track potential customers
Read more about the benefits of Email Branding Click HERE

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